Writer. Storyteller. Studio founder.

Crafting comics and art into campaigns,
books, and digital-collectible drops.

Roach symbol

The Origin Story

James Roche

I'm James. Most people call me Roach.

Story is the foundation of everything. The rest is built on top of it. 15+ years in comics - from the indie grind to platforms and new distribution - all rooted in that belief.

Broke into comics through empty shop signings, local cons, & multiple Kickstarter campaigns.
Had some IP published. Began hosting Comic Book Writers on Writing on YouTube — interviewing writers from across the industry.
Moved into the tech space to experiment with digital collectibles and new distribution models.
Co-founded a first digital collectible comic platform — generating ~$150K in revenue & ~$100K for creators through grants, events, & paid gigs.
Built & ran the in-house studio. Developed & distributed comics & art for brands. Engaged traditional publishers on digital collectible models.

Muse Ink
is the next
chapter.

My obsession with crafting character-driven stories led to Muse Ink - where I work with creators and partners to develop and launch original and licensed IP through comics, art, digital-collectible drops, and campaigns.

Creator Spaces

Where creators connect, learn, and build together.

X Spaces

Live conversations about craft, the industry, and what it actually takes to ship stories.

Follow on X. Notifs on!

Creator Discord

A working community for writers and artists. Workshops, feedback, and real talk about the business.

Join the community!

Writers on Writing

An ongoing interview series with working writers — on process, craft, publishing, and everything in between.

YouTube Channel

Build With Me

Creators. Brands. Collectors. Pick your lane ↓

Create

Artists and writers — come connect!

Join the Creator Circle

Collect

Discover releases, drops, and experiments.

Explore Drops